About us

Dear customers, we glad to meet you here. We make gothic-inspired pieces for everyday magic a touch of confidence, elegance, or dark charm, whatever feels most you. We care about the planet too 🌱 so we keep our materials and packaging as kind as possible. It’s all about celebrating individuality, with a little heart stitched into every piece.

We are Ashley and Jasmine, a two-woman team based in London. Freshly graduated from the London College of Fashion, we are setting out with a dream that has been with us since childhood — to create our own fashion house. Opening this shop is not just a business step for us; it’s the fulfilment of something we’ve carried in our hearts for years.

Our inspiration often comes from the world around us: the solemn beauty of gothic church architecture and the ever-changing London skies. Both remind us that darkness and light can coexist, and this balance is what we strive to capture in every piece we make.

Every stage of our process brings us joy, from sketching designs, selecting eco-friendly lightweight fabrics, to carefully handcrafting each corset and accessory. For us, creation is not work but immersion; we are completely absorbed in the world we’re building. And knowing that someone out there will wear our designs with confidence fuels our passion even more.

This is only the beginning. Our dream is to grow into a brand that not only represents gothic elegance but also inspires people worldwide to wear what they truly love.